EDUCATION - The Art of the Blow-Dry
In the world of hairstyling, the blow-dry holds a special place as both a foundational technique and an art form in its own right. Recognising this, the ‘Art of the Blow-Dry', a signature education class first devised by ERGO in the United States, has emerged as a transformative journey, aiming to elevate the skill and creativity of hairdressers across the UK This education opportunity promises not only to enhance technical expertise but also to delve into the effects of ergonomics and the power of social media in shaping modern hairstyling trends.
A beautifully executed blow-dry can transform not just the look, but also the confidence of the individual wearing it. Whether it's creating voluminous curls, sleek and straight locks, or textured waves, mastering the blow-dry is essential for any hairstylist. It's the cornerstone upon which countless styles are built, making it a fundamental skill for professionals in the industry. ERGO UK is proud to be at the heart of such education and with a team of talented ambassadors/educators, we’re committed to delivering dynamic classes wherever the opportunity arises. If you share our passion for excellence and finishing, contact us today. Our educators bring a wealth of experience and expertise, ready to impart invaluable insights into the art of the blow-dry.
While technical proficiency is essential, so too is the well-being of the stylist. Understanding the importance of ergonomics in hairstyling, this education will shine a spotlight on the effects of posture, tools and workspace design on the health and longevity of professionals in the industry. By integrating ergonomic principles into their practice, stylists can enhance both their performance and their overall well-being.
In today's digital age, social media plays a significant role in shaping trends and driving consumer demand. Recognising this, 'big little content' formerly known as 'Content Kweens', acclaimed social media influencers and trendsetters, have collaborated with us to explore the intersection of hairstyling and social media. From leveraging platforms like Instagram to collaborating with influencers, participants will learn how to harness the power of social media to elevate their brand and expand their clientele.
As of the latest data available, the hairdressing industry in the UK employs over 290,000 individuals. This thriving industry is constantly evolving, with demand for skilled hairstylists continuing to grow. By equipping professionals with advanced techniques and insights, the Art of the Blow-Dry education class seeks to empower the next generation of talent and drive excellence within the industry.
This a transformative journey that celebrates the artistry and craftsmanship of hairstyling and, in particular, finishing. From mastering the fundamentals of the blow-dry to embracing the latest trends in ergonomics and social media, participants will emerge with newfound skills, inspiration and confidence. Our collaboration with 'big little content' has reinforced this ground-breaking initiative and we believe that the future of hairstyling in the UK looks brighter than ever before. Adds Janie Tongue, our Director of Branding, “Our mission is to get an ERGO brush into the hand of every hairstylist to help them extend their careers painlessly and become true masters of their craft. We have assembled a team that is not only super-talented but also committed to the cause and passionate about what they deliver."
The Art of the Blow-Dry is either a 2-hour look-and-learn or a 3-hour hands-on not-to-be-missed Masterclass which is available on an arrangement basis. Just let us know when and where and we'll do our best to make it happen.
